Customer Orientation. Our goal is to delight and please our customers, and thus all activities and programs we undertake result in innovation projects and in the enhancement of productivity and quality.



Integrity. All our actions are guided by what is ethical, fair and right. Believing in profit with honor, we are committed to good governance and the highest moral standards.



Interdependence. With unity in purpose and mutual trust and respect for each other, we work towards shared aspirations and transcend boundaries along functional and organizational lines.

Excellence. In even the smallest of details, we reject mediocrity and strive for excellence.